Effective Date: June 01, 2025

Last Updated: February 22, 2026

 

Lauren Mefford ("we," "us," or "our") operates the www.laurenmefford.com website and all associated subdomains, applications, and services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Service.

By accessing or using the Service, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

 

1. Information We Collect

1.1 Personal Information You Provide

We may collect personal information that you voluntarily provide when using our Service, including but not limited to: name and contact information (email address, phone number, mailing address); account credentials; payment and billing information; demographic information (age, gender, location); communications you send to us; and any other information you choose to provide.

1.2 Information Collected Automatically

When you access our Service, we may automatically collect certain information, including: device information (browser type, operating system, device identifiers); log data (IP address, access times, pages viewed, referring URL); location data (general geographic location based on IP address); and usage data (how you interact with our Service, features used, actions taken).

1.3 Cookies and Tracking Technologies

We use cookies, pixels, beacons, and similar tracking technologies to collect information about your browsing activities. These technologies help us analyze trends, administer the Service, track user movements, and gather demographic information. You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Service.

Types of cookies we use:

• Essential Cookies — required for Service functionality
• Analytics Cookies — help us understand how visitors use our Service
• Preference Cookies — remember your settings and preferences

 

2. How We Use Your Information

We use the information we collect for purposes including: providing, maintaining, and improving our Service; processing transactions and sending related information; responding to your inquiries and providing customer support; sending promotional communications and marketing materials (with your consent where required); personalizing your experience and delivering targeted content; analyzing usage patterns to enhance user experience; protecting against fraud, unauthorized access, and illegal activity; and complying with legal obligations.

2.1 Marketing Communications

By providing your email address and opting in, you expressly consent to receive marketing communications from us via email. These communications may include newsletters, promotional offers, product updates, and other information that may be of interest to you. You may opt out of marketing communications at any time by: (1) following the unsubscribe link in emails, or (2) contacting us directly using the information provided below.

2.2 Automated Decision-Making and Profiling

We do not use automated decision-making or profiling that produces legal or similarly significant effects concerning you.

 

3. Legal Basis for Processing (For EEA/UK Users)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on the following legal grounds: performance of a contract (when processing is necessary to fulfill our contractual obligations to you); legitimate interests (when processing is necessary for our legitimate business interests, provided these do not override your rights); consent (when you have given explicit consent for specific processing activities); and legal compliance (when processing is necessary to comply with applicable laws).

 

4. How We Share Your Information

We may share your information in the following circumstances:

Service Providers: We share information with third-party vendors who perform services on our behalf, including Kajabi (website hosting, email delivery, and course platform), Kajabi Payments, and PayPal (payment processing). These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Business Transfers: If we are involved in a merger, acquisition, asset sale, or bankruptcy proceeding, your information may be transferred as part of that transaction. We will notify you of any such change and the choices you may have regarding your information.

Legal Requirements: We may disclose your information if required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, to investigate fraud, or to respond to legal process.

With Your Consent: We may share your information for other purposes with your explicit consent.

We do not sell or share your personal information as defined by applicable state privacy laws.

 

5. Your Privacy Rights

5.1 Rights for All Users

Depending on your location, you may have certain rights regarding your personal information, including: the right to access the personal information we hold about you; the right to correct inaccurate or incomplete information; the right to delete your personal information (subject to certain exceptions); the right to restrict or object to processing; the right to data portability; and the right to withdraw consent at any time where processing is based on consent.

5.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to know what personal information we collect, use, disclose, or share about you.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt Out: You have the right to opt out of the sale or sharing of your personal information. We do not sell or share personal information.
• Right to Non-Discrimination: You have the right not to be discriminated against for exercising any of your CCPA rights.

 

Categories of Personal Information We Collect:

• Identifiers (name, email address, IP address, online identifier, and other similar identifiers)
• Personal Information under Cal. Civ. Code §1798.80(e) (name, address, email address, financial information)
• Commercial Information (records of products or services purchased)
• Internet or Network Activity (browsing history, information regarding interaction with our Service)
• Geolocation Data (general geographic location based on IP address)
• Inferences (drawn from the above to understand preferences and behavior)

 

To exercise your California privacy rights, please contact us using the information provided below. We will verify your identity before processing your request and respond within 45 days.

5.3 Other U.S. State Privacy Rights

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and other states with comprehensive privacy laws have similar rights to access, correct, delete, and opt out of certain processing activities. You also have the right to appeal our decision regarding your privacy rights request. Please contact us to exercise these rights.

We recognize and honor universal opt-out preference signals, such as the Global Privacy Control (GPC), as valid requests to opt out of the sale or sharing of personal information for users in applicable states.

5.4 European Economic Area and UK Residents (GDPR)

If you are located in the EEA or UK, you have rights under the General Data Protection Regulation (GDPR), including all rights described above. You also have: the right to lodge a complaint with your local data protection authority; the right to object to processing based on legitimate interests; and the right to object to direct marketing at any time.

5.5 How to Exercise Your Rights

To submit a request to exercise your privacy rights, please contact us using the information in Section 11 below. We may need to verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf by providing written authorization. We will respond to verifiable requests within the timeframes required by applicable law (typically 45 days, with possible extension).

 

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

• Account and email information: Retained for the duration of our relationship and 3 years thereafter, or until you request deletion
• Transaction records: Retained for 7 years to comply with tax, financial, and legal regulations
• Marketing data: Retained until you opt out, request deletion, or after 3 years of inactivity
• Analytics and usage data: Retained in aggregated or anonymized form for 2 years

 

When we no longer need your personal information, we will securely delete or anonymize it in accordance with our data retention schedule and applicable laws.

 

7. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure socket layer (SSL) technology, firewalls, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information using commercially reasonable means, we cannot guarantee absolute security.

 

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that differ from those of your country. By using our Service, you consent to such transfers. When we transfer personal data from the EEA/UK to other countries, we implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to ensure your data receives adequate protection.

 

9. Third-Party Services

Our Service may contain links to third-party websites, applications, and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information. This Privacy Policy applies only to information collected by us through our Service.

9.1 Platform and Email Provider

We use Kajabi to host our website, deliver online courses, and send marketing and transactional emails. Kajabi may access your contact information and communication preferences to facilitate our services. For more information, see Kajabi’s Privacy Policy at https://kajabi.com/policies/privacy.

9.2 Payment Processors

We use Kajabi Payments and PayPal for payment processing. We do not store your complete payment card details on our servers. Payment information is provided directly to our payment processors. Our payment processors adhere to PCI-DSS standards to ensure secure handling of payment information. For more information, see PayPal’s Privacy Policy at https://www.paypal.com/us/legalhub/privacy-full.

 

10. Children’s Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under this age. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us immediately.

 

11. Do Not Track Signals and Global Privacy Control

We do not respond to Do Not Track ("DNT") browser signals at this time.

We honor Global Privacy Control (GPC) signals as a valid opt-out of sale/sharing request under applicable state privacy laws. If we detect a GPC signal from your browser, we will treat it as a request to opt out of the sale or sharing of your personal information and targeted advertising for that browser and device.

 

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. For material changes, we will notify you by posting a prominent notice on our Service or by sending an email notification to the address associated with your account.

Your continued use of the Service after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

 

13. Additional Information

13.1 No Legal or Professional Advice

The information provided through our Service is for general informational purposes only and does not constitute legal, financial, medical, or other professional advice. You should consult with appropriate professionals regarding your specific circumstances.

 

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to contact us for any other privacy-related matter, please reach out to us:

 

Lauren Mefford

Email: [email protected]

Mailing Address:

9111 Cross Park Dr

D200-318

Knoxville, TN 37923